Brand Illustration

To move Mattress Safe away from its long-standing association with bed bugs and into a cleaner, more elevated space, I developed a suite of custom vector illustrations in Illustrator. These visuals introduced a calming blue tone and clean line work to help shift the brand perception—moving it from clinical and pest-focused to protective and trustworthy.

Infographics and Diagrams

Images can be the best way to convey data. My goal is to make complex topics much more digestible and approachable no matter the audience.