Mattress Safe, Inc. is a U.S.-based manufacturer of premium hospitality bedding and mattress protection products, specializing in encasements that safeguard against bed bugs, allergens, spills, and more.
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After being featured in <strong>Forbes</strong> and recognized by <strong>Wirecutter</strong> as a premium pick for mattress encasements, Mattress Safe, Inc. saw an opportunity to expand from a primarily B2B model to the B2C market. I led this transition by setting up their <strong>Amazon</strong> storefront and creating A+ content, which helped establish a trustworthy brand image and generated over $5,000 in sales within the first month.
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In addition, I designed infographics and posters for trade shows, with some materials distributed to over 30 pest control companies to help educate their customers on the risks of bed bugs.
Brand Illustration
To move Mattress Safe away from its long-standing association with bed bugs and into a cleaner, more elevated space, I developed a suite of custom vector illustrations in Illustrator. These visuals introduced a calming blue tone and clean linework to help shift the brand perception—moving it from clinical and pest-focused to protective and trustworthy.
Brand Illustration
To move Mattress Safe away from its long-standing association with bed bugs and into a cleaner, more elevated space, I developed a suite of custom vector illustrations in Illustrator. These visuals introduced a calming blue tone and clean linework to help shift the brand perception—moving it from clinical and pest-focused to protective and trustworthy.
Brand Illustration
To move Mattress Safe away from its long-standing association with bed bugs and into a cleaner, more elevated space, I developed a suite of custom vector illustrations in Illustrator. These visuals introduced a calming blue tone and clean linework to help shift the brand perception—moving it from clinical and pest-focused to protective and trustworthy.
