Project
Moto Travel
Area
UX Design
Date
September 2022
Project
Moto Travel
Moto App
Moto Travel enables users to exchange travel itineraries and discover new travel destinations. It also provides an exclusive feature for influences to share their travel experiences and recommendations with their fans on one platform. With Moto Travel, users can plan their next adventure while getting inspiration from their favorite influencers.
Tools Used
My Role
Design Strategy
User Persona
Problem Solution
User Research
Empathy Mapping
Competitive Analysis
Story Boarding
User Flow
Wireframes
Prototyping
Visual Design
Usability Testing
PHASE 1: The Challenge
THE PROBLEM
Many young adults wanting to plan social-media-worthy vacations have difficulty finding fun activities that match their interests and turning those ideas into well-organized travel plans feels daunting and intimidating.
Unique and fun travel activities are difficult to come by.
Google only shows major tourist attractions.
Even more challenging to find activities relevant to your interests.
Difficulty staying on top of all the trending destinations.
Tools used to plan a trip are not intuitive and intimidating.
Hard to keep track of places you wanted to visit.
Users want to visit places they’ve stumbled across on social media.
PHASE 2: User Research
After sending out screener surveys, I conducted six interviews.
Goals:
Grasp an understanding of the motivations and decision-making processes of creating a travel plan.
Identify where itinerary pain points lie.
Who:
Young adults traveling with friends.
Young adults making solo plans.
Social media users who just enjoy scoping out fun spots.
Young families who are interested in traveling.
Key Insights:
People want to avoid generic tourist destinations as provided on Google.
People find most ideas for traveling through social media.
Save interesting travel posts on social media apps but often lose them.
The stay is sometimes just as important as the destination.
Empathy Map
Empathy mapping helped me to visually organize the insights, observations, and quotes I’ve collected from the interviews to better understand the user’s pain points and the differences in the user’s goals, feelings, thoughts, and behaviors.
User Persona
From this, I created an archetypal model of the persona that will guide me throughout the design process – Amy Grimes. Amy represents those who love to use social media and feel inspired to travel as they scroll.
PHASE 2: User Research
After sending out screener surveys, I conducted six interviews.
Goals:
Grasp an understanding of the motivations and decision-making processes of creating a travel plan.
Identify where itinerary pain points lie.
Who:
Young adults traveling with friends.
Young adults making solo plans.
Social media users who just enjoy scoping out fun spots.
Young families who are interested in traveling.
Key Insights:
People want to avoid generic tourist destinations as provided on Google.
People find most ideas for traveling through social media.
Save interesting travel posts on social media apps but often lose them.
The stay is sometimes just as important as the destination.
Storyboard
Empathy mapping helped me to visually organize the insights, observations, and quotes I’ve collected from the interviews to better understand the user’s pain points and the differences in the user’s goals, feelings, thoughts, and behaviors.
User Persona
From this, I created an archetypal model of the persona that will guide me throughout the design process – Amy Grimes. Amy represents those who love to use social media and feel inspired to travel as they scroll.
Design Thinking Process
Crafting a delightful user experience involves skillful storytelling from beginning to end, from understanding the problem to narrating the tale to stakeholders. Not only does an attractive design make a great initial impression, but it also demonstrates that the designer (that’s me!) is attentive. This is why combining my strong graphic design skills and UX research abilities was essential in creating this design.
Moto App
A travel app designed for photo sharing and building the best itinerary.
01. Empathize - Understand who our user is and research
02. Define - Define what characteristics and thoughts a user might have
03. Ideate - Create ideas for an app with solid reasoning
04. Prototype - Creating a functioning wireframe of Moto App
05. Test - Finally, test the Moto app to find pain points and fix them.
A Simple App For Connecting The Community To Other Pet Owners.
For many people, dogs are more than just the family pet, they are family and family deserves the very best. While many dog owners take advantage of their neighborhood sidewalks and streets, many more are increasingly looking into alternate forms of socialization for their pups- Enter dog play dates and walking services. While demand and popularity for services and meet-ups have caught on quickly, the ability to make them happen has come at a much slower rate. Paw Play can help dog owners find just what they need for their furry family members.
Problem & Solution
Many dog owners struggle to find the motivation to walk their dogs alone and on the same mundane paths every day. They also struggle to find a centralized app to provide pet care and recommend services fit for every pup’s need. To address these problems, I have helped to design Paw Play, an app that helps connect communities of dog owners and their pets to find the best friends and care in one place.
Understanding the Users
I asked people online to share their habits and frustrations with walking their dogs. I also asked them to explain their ideal way to meet other people in their communities. Finally, I asked about their methods of finding the best pet services. To my surprise, people many different ways that they find care for their dogs, this included places like Nextdoor, Google Reviews, and word of mouth. I incorporated these insights into the user persona.
User Research
I conducted a user testing session on five participants. By letting participants experience and explore the app’s intended functions, I was able to locate the places that needed improvement. After discussing their thoughts on the design of the app, I then took the responses through a card sorting exercise to find common themes amongst the participants.
High-Fidelity Prototype
After conducting user research I was able to incorporate changes and fix problems that occurred in the prototype.
A Working Project and Finals Thoughts
While designing the Paw Play app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s design. The first iteration of this project was created on Adobe XD, after challenging myself to learn Figma for the first time, I moved my files over as best I could and started over. I was pleasantly surprised at how similar and seamless some of the software for UI design is. However, there were some differences that really discouraged me. I found myself frustrated many times because my designs didn’t transfer over as nicely as I had hoped. I used this as a moment to challenge myself to create something I’m proud of. I am sure if I tried to create this app again, I could always keep improving.